Tom was a city worker fed up of unhealthy and unbalanced breakfast options. Spotting this gap in the market he started a sampling activity of a homemade oat recipe at Waterloo station. One converted filing cabinet, an old BT van, and a railway arch later, MOMA sold its first breakfast to the City of London’s commuters. 11 years later, MOMA is stocked in supermarkets, stations, online and coffee shops across the UK.
We spoke to Tom about how he developed the MOMA brand and how other breakfast product brands can position themselves effectively in an ever-growing market.