As Strategic Projects Officer, Will Smithard oversees ukactive’s strategic projects function which delivers work across health, major brands and research.
Prior to joining ukactive, Will spent the previous decade in the management consultancy industry and predominately at Deloitte, where he specialised in delivering programme leadership across global major events and in the public and private sectors. He spent almost three years seconded to the London 2012 organising committee, where he was responsible for planning, executive-level stakeholder management and reporting and governance of the Games. He also worked in the Middle East planning and implementing strategic programme management for the 2022 FIFA World Cup.
We met with Will to discuss the considerations involved when planning a large scale fitness event and how gyms and health clubs can successfully run events as part of a national campaign such as National Fitness Day.