4 steps to a brilliant boutique gym

Award winning fitness expert and author of The High Fat Diet, Zana Morris is founder of The Library Gym, The Little Library and The Clock, a collection of premium boutique gyms around London. We met with Zana to learn why […]

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How to write an award winning blog

Gemma Newton is the Managing Director of the UK Blog Awards with a legal background and over 10 years’ experience in the events and marketing sector. Gemma sat on the idea of developing the UK Blog Awards for over 2 […]

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13 mistakes to avoid when opening a new club

Lesley Aitken is one of the fitness industry’s leading experts in lead generation and conversion. With over 25 years experience in sales, Lesley now works internationally across many brands, including the likes of Matrix Fitness, and speaks at regular industry […]

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Three Steps For The Perfect Club Launch On Facebook

Having launched nearly 50 separate health clubs, Neil Haughin of Impact Fitness is regarded as one of the UK’s leading experts in gym and health club pre-sales, with huge experience in everything from sales systems and offline media to SEO […]

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Gyms: growing your sales through secondary spend

Michael Clark heads up Customer Relationships and Business Development for e-commerce fitness specialists Gym-Partners. Over 25 years Michael has held numerous senior positions with the likes of Leisure Connection (1Life), Livingwell and Fitness First as well as having created and […]

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Three reasons most running game apps don’t succeed

Adrian Hon is one of the world’s leading online and alternate reality game designers, and has spoken at venues including TED, Google, GDC, Nordic Game and the Montreal Games Summit. Adrian previously studied neuroscience at the University of Cambridge, the […]

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How PTs can thrive in today’s competitive market

James Alexander-Ellis is a WBFF Pro Muscle Model, a SCI-MX & Pursue Fitness Athlete, and a Personal Trainer in west London. James also offers online coaching for people training for fitness competitions and sells training products online. He also has […]

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The secret behind increasing member retention

Dr Paul Bedford of Retention Guru is widely regarded as one of the world’s leading authorities on gym membership retention. With a master’s degree in exercise and health behaviours and a PHD from the London Sports Institute into adherence and […]

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What does the future hold for the gym sector?

Jon Johnston is the Managing Director of Matrix Fitness UK, one of the UK’s leading suppliers of fitness equipment. He has helped grow the commercial division of the business from £3m to over £31m in under 8 years. Jon has […]

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Why every gym owner needs to pay attention to Parkour

Dan Edwardes is a founder and director of Parkour Generations, and the co-creator of two global instructor certifications: A.D.A.P.T™ and Movement Fitness Specialist™. Over the past decade Parkour has gone from being a very underground sport to one that is […]

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How gym owners can help make the UK more active

Baroness Tanni Grey-Thompson is the chair of the board for ukactive, an organisation set up to get more people, more active, more often. She is widely regarded as one of the UK’s most successful disabled athletes; during her career she […]

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Why group fitness isn’t just for London

Jonathan Woodward and Nick Luder are the management team of Edge Cycle, an indoor cycling studio based in Holborn, London. The studio has been described as London’s most innovative cycle studio, offering a wide variety of combination-based workouts alongside the […]

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Is this the biggest threat to the gym sector?

Christina Albe is the Marketing Director of BOOM Cycle, “A high energy, bike-based, music focused fitness experience.” In 2011 American Model Hilary Gilbert partnered with Robert Rowland to set up BOOM Cycle. Their Shoreditch site was London’s first indoor cycling […]

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The budget gym sector is just getting started

John Treharne pioneered the Budget Gym model with The Gym Group back in 2007. They now have 62 gyms live with have a further 18 due to launch this year. However, far from approaching saturation, John believes the budget market […]

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How to build a Facebook community that provides serious ROI

Scott Baptie is a physique and sports nutritionist who specialises in helping people lose fat, build muscle and improve their sports performance. In addition to running Food For Fitness, Scott provides nutrition advice to many multinational companies, professional football clubs, […]

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