Gyms & Clubs

Video interview – Hiring, training and measuring your PT team

Video interview – Hiring, training and measuring your PT team

Rob Beale is the leading consultant to multi-site fitness operators, having spent the last decade...
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Group Exercise Instructors: Your Most Under-utilised Retention Tool?

Group Exercise Instructors: Your Most Under-utilised Retention Tool?

Dr. Paul Bedford is the fitness industry’s leading authority on the management of retention, attrition...
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Maximising the Return on Training

Maximising the Return on Training

Kristoph Thompson is the director of S8 Training, specialising in tailored training solutions for the...
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Closing the gap: how the medical and the fitness industries would benefit from a closer relationship

Closing the gap: how the medical and the fitness industries would benefit from a closer relationship

Brian Firth is the CEO of MIE Research and Managing Director of FitQuest, an accurate...
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A complete guide to your next club launch using digital marketing

A complete guide to your next club launch using digital marketing

Having launched over 60 separate health clubs, Neil Haughin of Impact Fitness is regarded as...
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Why we need more research and insight in the fitness industry: and how to get it.

Why we need more research and insight in the fitness industry: and how to get it.

Jeffrey Young is the Managing Director of Allegra Strategies, a strategic research consultancy, pioneering research...
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The most common mistakes made by brands and the one question you should ask yourself before every major decision

The most common mistakes made by brands and the one question you should ask yourself before every major decision

Andy Lewis is one of a rare breed of sales and marketing specialist whose experience...
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Video Interview – the value of contracts and the pros and cons of letters, email and SMS for member retention

Video Interview – the value of contracts and the pros and cons of letters, email and SMS for member retention

With a background in IT systems, marketing and data analysis, Guy Griffiths from GGFit is...
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Why a gym membership doesn’t equal results

Why a gym membership doesn’t equal results

Sam Theyers is an experienced fitness director with two decades global industry experience. Most recently...
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Video interview – Optimising gym equipment for both member experience and ROI

Video interview – Optimising gym equipment for both member experience and ROI

Rory McGown is the founder of the award winning GYMetrix who are credited with transforming...
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Driving innovation at club level

Driving innovation at club level

Adrian Worsley is a Regional Manager with more than a decade of experience. Currently with...
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The surprising importance of offline events in the digital age

The surprising importance of offline events in the digital age

Rachel Chatham is the Marketing Manager of Be:FIT London. As well as being the UK’s...
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11 Steps To Creating The Perfect Job Description In The Fitness Sector

11 Steps To Creating The Perfect Job Description In The Fitness Sector

Alina Cooper is regarded as one of the most entrepreneurial young minds in the UK...
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The strategy that will define fitness marketing over the next 5 years

The strategy that will define fitness marketing over the next 5 years

Kayleigh O'Connor is the Director of Operations for inbound.co.uk, one of the agencies behind the...
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How gyms can enhance their retention rate and the case for (reasonable) contracts

How gyms can enhance their retention rate and the case for (reasonable) contracts

Robin Karn is the National Sales Manager for Harlands Group. Having started in the industry...
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