Gyms & Clubs

Video Interview – the value of contracts and the pros and cons of letters, email and SMS for member retention

Video Interview – the value of contracts and the pros and cons of letters, email and SMS for member retention

With a background in IT systems, marketing and data analysis, Guy Griffiths from GGFit is...
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Why a gym membership doesn’t equal results

Why a gym membership doesn’t equal results

Sam Theyers is an experienced fitness director with two decades global industry experience. Most recently...
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Video interview – Optimising gym equipment for both member experience and ROI

Video interview – Optimising gym equipment for both member experience and ROI

Rory McGown is the founder of the award winning GYMetrix who are credited with transforming...
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Driving innovation at club level

Driving innovation at club level

Adrian Worsley is a Regional Manager with more than a decade of experience. Currently with...
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The surprising importance of offline events in the digital age

The surprising importance of offline events in the digital age

Rachel Chatham is the Marketing Manager of Be:FIT London. As well as being the UK’s...
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11 Steps To Creating The Perfect Job Description In The Fitness Sector

11 Steps To Creating The Perfect Job Description In The Fitness Sector

Alina Cooper is regarded as one of the most entrepreneurial young minds in the UK...
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The strategy that will define fitness marketing over the next 5 years

The strategy that will define fitness marketing over the next 5 years

Kayleigh O'Connor is the Director of Operations for inbound.co.uk, one of the agencies behind the...
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How gyms can enhance their retention rate and the case for (reasonable) contracts

How gyms can enhance their retention rate and the case for (reasonable) contracts

Robin Karn is the National Sales Manager for Harlands Group. Having started in the industry...
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The art of building and keeping a strong PT team

The art of building and keeping a strong PT team

Rob Johnson is the managing director and founder of Future Fit Training, the ukactive Training...
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The Technology Buzzword That The Entire Fitness Industry Needs To Wake Up To

The Technology Buzzword That The Entire Fitness Industry Needs To Wake Up To

Jochen Michaelis is the MD UK of eGym, provider of state of the art gym...
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How training providers can build a robust foundation and successful future

How training providers can build a robust foundation and successful future

Jenny Patrickson is the Managing Director of Active IQ, one of the UK’s leading awarding...
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The changing shape of SEO & digital marketing in the fitness industry

The changing shape of SEO & digital marketing in the fitness industry

Ed Yates is a Digital Strategist for Xercise4Less. With an extensive agency background, Ed has...
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Functional Training & 5 Other Essentials For PT’s in 2017

Functional Training & 5 Other Essentials For PT’s in 2017

Owen Bowling is the founder and CEO of CrankIt Fitness, Australia's leading functional training product...
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Working with a fitness copywriter? 7 steps to making the relationship a success

Working with a fitness copywriter? 7 steps to making the relationship a success

Nicola Joyce is a leading copywriter in the fitness industry. She has worked with some...
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Are you maximising return from your swimming pool?

Are you maximising return from your swimming pool?

Michael Clark is the Business Development Director for Swimming Nature, the largest independent provider of...
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