Why Femtech is Thriving Right Now
The category of femtech has been growing rapidly over the last few years. Now expanding well beyond reproductive health, the...
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How to Create a Successful Group Exercise Experience in the Digital World
As every operator and fitness professional well knows, quickly switching all in-person fitness to digital in 2020 was an enormous...
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How To Encourage Older People Back to the Gym
COVID has impacted everyone of every age, but it is undeniable that over 60s have been particularly hard hit. This...
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[Podcast] Social Capital – Turning Instagram Followers Into Loyal Customers
Welcome to the first episode of The Fitness Network podcast, in which we interview remarkable people doing remarkable things in...
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How Technology Can Make Fitness More Inclusive
A year ago, many people might have been hesitant to try new forms of digital fitness over their favourite in-person...
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How to Get Subscribers and Keep Them For the Long Term
With gyms shut, many people have turned to fitness apps to fill the gap created by lockdown. But in between...
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Top Findings from the Welltodo 2021 Consumer Wellness Trends Report
2020 wasn’t exactly the year anyone predicted. While every industry experienced challenges, the fitness industry was particularly hard hit with...
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How to Create a Successful Ambassador Programme
Finding high quality ambassadors to help you promote your brand or product can be a challenge. Do you spend large...
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Fitness Trends for 2021: Part 3 – Training Styles
In this final instalment of our fitness trends for 2021 series, we hear from four industry experts discussing what styles...
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Fitness Trends for 2021: Part 2 – Digital Developments and Technology Trends
2020, the year everything went online and digital exploded for the fitness industry. In part two of our fitness trends...
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Martin Franklin: Why we must fight for group exercise
As I write this, gyms and leisure centres in certain areas of the UK are coming to the end of...
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Why operators need a 360˚ view of their customer now more than ever
Amanda Hart is Director of Customer Success at Keepme, a software solution for the fitness industry, which uses everyday data...
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Fitness Trends for 2021: Part 1 – Exercise Is medicine, how healthcare is crossing over into fitness
As we fast approach the end of the year, it's certainly been one that not even the experts could have...
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Why building partnerships is good for the fitness industry
In these unprecedented times, operators are looking at commercial opportunities with fresh eyes. But should they go for quick deals?...
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Lockdown learning and why digital is here to stay
As we face an unprecedented global situation, particularly for our industry, we need to take a step back and look...
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