Latest Interviews

Mind, Muscle and the Moment – How this Fitness Brand is Changing the Narrative of Perfection

Mind, Muscle and the Moment – How this Fitness Brand is Changing the Narrative of Perfection

Could you tell us a bit about your background and how the brand came about? The brand name - A...
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How to Make Physical Activity Easier for the Visually Impaired

How to Make Physical Activity Easier for the Visually Impaired

In the UK, there are almost 2 million people living with sight loss and every day 250 people begin to...
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Taking Adventure To The Extreme – The Shift From Luxury Products To Luxury Experiences

Taking Adventure To The Extreme – The Shift From Luxury Products To Luxury Experiences

Can you tell us a little about how Untold Story came about? We launched the business two years ago. We...
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Do Wearable Stress Relief Devices Work? 

Do Wearable Stress Relief Devices Work? 

The pandemic has elevated concerns about stress in a global context. In fact, a recent global survey from Gallup found...
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What Will the Return of Live Events Look Like?

What Will the Return of Live Events Look Like?

Trade shows and events pretty much stopped as a result of the pandemic. While many turned to virtual options, they...
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The Fastest Growing Brands in Wellness

The Fastest Growing Brands in Wellness

Key findings from the Welltodo 2021 Wellness Innovation Blueprint What are the fastest growing industries in the world of wellness?...
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How Strava built a global community of 80M athletes

How Strava built a global community of 80M athletes

Strava's mobile app and website connect millions of runners and cyclists through the sports they love. Launched in 2009, the...
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An Interview with Avrum Elmakis, CLMBR Founder and CEO 

An Interview with Avrum Elmakis, CLMBR Founder and CEO 

2020 was a tough year for the fitness industry. Between managing cash flow, retaining staff, or adapting radical new processes,...
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Are Gyms Really Bouncing Back? 

Are Gyms Really Bouncing Back? 

Gyms have had a rough year. But as restrictions start to lift, many industry reports are showing some encouraging data...
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Finding the fastest way back

Finding the fastest way back

It’s fantastic news that group exercise has finally returned to leisure facility timetables. Bringing much joy and relief to people...
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Why Mental Health Needs to be a Key Focus for Operators

Why Mental Health Needs to be a Key Focus for Operators

Mental health has been on the agenda for the fitness sector for a while now, but COVID has pushed that...
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Returning to Teaching Group Fitness: How to Prepare

Returning to Teaching Group Fitness: How to Prepare

When gyms were closed during multiple national lockdowns, many fitness instructors were furloughed or forced to switch to online classes...
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Making a Safe Return To Exercise After COVID-19 

Making a Safe Return To Exercise After COVID-19 

As leisure facilities start to reopen, operators are welcoming back staff and members. Welcome though this is, it won’t be...
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A Business Built On Relieving Pain: A Q&A with Theragun Founder, Dr Jason Wersland

A Business Built On Relieving Pain: A Q&A with Theragun Founder, Dr Jason Wersland

Athletes, fitness professionals and fitness enthusiasts are increasingly interested in their recovery. Fitness culture has shifted to focus on recovery...
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Why We Need Women’s Only Gyms 

Why We Need Women’s Only Gyms 

Feeling intimidated in a gym is an experience in which many women can relate. This so-called “gymtimidation” is especially profound...
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