Latest Interviews

Why every supplement brand needs to stay focused on its core audience

Why every supplement brand needs to stay focused on its core audience

Paul Donegan is Business Manager with Kinetica Sports, one of the UK and Ireland’s leading sports nutrition brands. We met...
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How the PT Industry needs to change if it’s to overcome it’s challenges

How the PT Industry needs to change if it’s to overcome it’s challenges

Since founding Your Personal Training in 2008, Joe Oliver’s team have been shortlisted for numerous awards including employer and supplier...
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Trainers: It’s time to get away from quick fixes and focus on permanent change

Trainers: It’s time to get away from quick fixes and focus on permanent change

Chris Walton leads the personal training team at Embody Fitness, London’s luxury, elite performance gym. Over the past 15 years...
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From a £6,000 loan to £18m turnover: How we’ve created one of Europe’s leading supplement brands

From a £6,000 loan to £18m turnover: How we’ve created one of Europe’s leading supplement brands

Adam Rossiter is the co-founder and Managing Director of BULK POWDERS, one of the largest supplement companies in the UK....
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Are you paying enough attention to the current trends in fitness?

Are you paying enough attention to the current trends in fitness?

In the last 5 years, Cheryl Hersey has been part of the duo who have built Action PR into one...
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Three reasons most running game apps don’t succeed

Three reasons most running game apps don’t succeed

Adrian Hon is one of the world’s leading online and alternate reality game designers, and has spoken at venues including...
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A simple solution to one of the gym sector’s biggest challenges

A simple solution to one of the gym sector’s biggest challenges

John Halls is the Managing Director of Physical Company Ltd, one of the UK’s fastest growing gym equipment company with...
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How copycat brands are damaging the fitness clothing industry

How copycat brands are damaging the fitness clothing industry

At the age of just 18 years old, Michael Hughes created premium fitness clothing brand Pursue Fitness. In the following two...
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How clubs need to be making better use of SMS, email and letters

How clubs need to be making better use of SMS, email and letters

With a background in IT systems, marketing and data analysis, Guy Griffiths from GGFit is regarded as one of the...
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5 steps to building a stronger team of personal trainers

5 steps to building a stronger team of personal trainers

Lee Cain is the founder of HFE, one of the UK’s foremost fitness industry training providers. He is a Certified...
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How PTs can thrive in today’s competitive market

How PTs can thrive in today’s competitive market

James Alexander-Ellis is a WBFF Pro Muscle Model, a SCI-MX & Pursue Fitness Athlete, and a Personal Trainer in west...
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The secret behind increasing member retention

The secret behind increasing member retention

Dr Paul Bedford of Retention Guru is widely regarded as one of the world’s leading authorities on gym membership retention....
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Launching a new gym? You absolutely must do these three things

Launching a new gym? You absolutely must do these three things

David Minton is widely regarded as one of the leading authorities on fitness trends within the UK, and for good...
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The 13 costly mistakes your gym is making due to a lack of data

The 13 costly mistakes your gym is making due to a lack of data

Rory McGown is the founder of the award winning GYMetrix who are credited with transforming the industry's approach to kit...
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Why the best supplement businesses lead with their brand

Why the best supplement businesses lead with their brand

Andy Lewis is the Commercial Director of USN. The brand was founded by Mountain Biking enthusiast Albé Geldenhuys in South...
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