Latest Interviews

How Technology Can Make Fitness More Inclusive

How Technology Can Make Fitness More Inclusive

A year ago, many people might have been hesitant to try new forms of digital fitness over their favourite in-person...
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How to Get Subscribers and Keep Them For the Long Term

How to Get Subscribers and Keep Them For the Long Term

With gyms shut, many people have turned to fitness apps to fill the gap created by lockdown. But in between...
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Top Findings from the Welltodo 2021 Consumer Wellness Trends Report

Top Findings from the Welltodo 2021 Consumer Wellness Trends Report

2020 wasn’t exactly the year anyone predicted. While every industry experienced challenges, the fitness industry was particularly hard hit with...
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How to Create a Successful Ambassador Programme

How to Create a Successful Ambassador Programme

Finding high quality ambassadors to help you promote your brand or product can be a challenge. Do you spend large...
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Fitness Trends for 2021: Part 3 – Training Styles

Fitness Trends for 2021: Part 3 – Training Styles

In this final instalment of our fitness trends for 2021 series, we hear from four industry experts discussing what styles...
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Fitness Trends for 2021: Part 2 – Digital Developments and Technology Trends

Fitness Trends for 2021: Part 2 – Digital Developments and Technology Trends

2020, the year everything went online and digital exploded for the fitness industry. In part two of our fitness trends...
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Martin Franklin: Why we must fight for group exercise

Martin Franklin: Why we must fight for group exercise

As I write this, gyms and leisure centres in certain areas of the UK are coming to the end of...
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Why operators need a 360˚ view of their customer now more than ever

Why operators need a 360˚ view of their customer now more than ever

Amanda Hart is Director of Customer Success at Keepme, a software solution for the fitness industry, which uses everyday data...
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Fitness Trends for 2021: Part 1 – Exercise Is medicine, how healthcare is crossing over into fitness

Fitness Trends for 2021: Part 1 – Exercise Is medicine, how healthcare is crossing over into fitness

As we fast approach the end of the year, it's certainly been one that not even the experts could have...
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Why building partnerships is good for the fitness industry

Why building partnerships is good for the fitness industry

In these unprecedented times, operators are looking at commercial opportunities with fresh eyes. But should they go for quick deals?...
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Lockdown learning and why digital is here to stay

Lockdown learning and why digital is here to stay

As we face an unprecedented global situation, particularly for our industry, we need to take a step back and look...
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Why physical activity should be front and centre in in the war against obesity

Why physical activity should be front and centre in in the war against obesity

Personal health and fitness are back on the political agenda following the recent release of the Government’s obesity strategy. Whilst...
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Survival of the fittest: How operators must adapt to survive in post COVID times

Survival of the fittest: How operators must adapt to survive in post COVID times

Charles Darwin held the belief that organisms which adjusted best to their environment were most successful in thriving. He called...
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The “Magic Moments” That Delivered A London Experience To The Suburbs

The “Magic Moments” That Delivered A London Experience To The Suburbs

Jaime Cooke is the Founder and mastermind behind SPN, a new brand bringing big city fitness and wellness to the...
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Creating consumer confidence when you reopen your gym

Creating consumer confidence when you reopen your gym

Creating safe and hygienic spaces for people to exercise is the key to not only to controlling the spread of...
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