Fitness Trends for 2021: Part 3 – Training Styles
December 22, 2020
In this final instalment of our fitness trends for 2021 series, we hear from four industry experts discussing what styles...
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Fitness Trends for 2021: Part 2 – Digital Developments and Technology Trends
December 14, 2020
2020, the year everything went online and digital exploded for the fitness industry. In part two of our fitness trends...
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Martin Franklin: Why we must fight for group exercise
December 11, 2020
As I write this, gyms and leisure centres in certain areas of the UK are coming to the end of...
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Why operators need a 360˚ view of their customer now more than ever
December 8, 2020
Amanda Hart is Director of Customer Success at Keepme, a software solution for the fitness industry, which uses everyday data...
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Fitness Trends for 2021: Part 1 – Exercise Is medicine, how healthcare is crossing over into fitness
December 7, 2020
As we fast approach the end of the year, it's certainly been one that not even the experts could have...
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Why building partnerships is good for the fitness industry
November 16, 2020
In these unprecedented times, operators are looking at commercial opportunities with fresh eyes. But should they go for quick deals?...
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Lockdown learning and why digital is here to stay
November 11, 2020
As we face an unprecedented global situation, particularly for our industry, we need to take a step back and look...
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Why physical activity should be front and centre in in the war against obesity
August 27, 2020
Personal health and fitness are back on the political agenda following the recent release of the Government’s obesity strategy. Whilst...
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Survival of the fittest: How operators must adapt to survive in post COVID times
August 21, 2020
Charles Darwin held the belief that organisms which adjusted best to their environment were most successful in thriving. He called...
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The “Magic Moments” That Delivered A London Experience To The Suburbs
August 11, 2020
Jaime Cooke is the Founder and mastermind behind SPN, a new brand bringing big city fitness and wellness to the...
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Creating consumer confidence when you reopen your gym
June 17, 2020
Creating safe and hygienic spaces for people to exercise is the key to not only to controlling the spread of...
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Back to golf: how Close house is preparing to host the Betfred British Masters
June 12, 2020
The Betfred British Masters hosted by Lee Westwood is set to take place from 22nd – 25th July 2020 at...
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How Operators Can Prepare for the Impact of Coronavirus
May 29, 2020
There is no doubt that the fitness industry is experiencing a period of profound change against the backdrop of Covid-19....
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Why operators need to support Boris’ war on obesity
May 28, 2020
Paul Ferris is the Chief Executive of Speedflex, the most inclusive workout concept on the market. In 2011 Paul set...
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How Boutiques Can Make Live Fitness Work for Them
April 29, 2020
With gyms across the world forced to temporarily close their doors, many operators have quickly reinvented themselves in order to...
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