2023 Trends for Fitness Operators

The end of the year marks a good time to look at your business with fresh eyes. The last several years have been nothing short of transformative for the industry but the reality is that the true fundamentals of fitness […]

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Andrea Sullivan

The Key to Successful Strategic Partnerships

Gympass, the world’s largest corporate wellbeing platform, has appointed Andrea Sullivan to the newly created role of Fitness Partner Sales Director to oversee its rapidly expanding portfolio of UK gyms. In her new role, Andrea will be responsible for adding […]

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How Strava built a global community of 80M athletes

Strava’s mobile app and website connect millions of runners and cyclists through the sports they love. Launched in 2009, the platform has grown exponentially over the years, now connecting a global community of 86 million athletes from 195 countries. We […]

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How to Future-Proof Your Group Exercise Experience

Gyms are getting ready to reopen after being shut for many months. Socially distanced equipment, enhanced cleaning routines and reduced capacity are just some of things we can expect, but what about group exercise? Is there a way to bring […]

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Charlie Melvoin

How Swimming is Getting In On The Connected Fitness Trend

The popularity of connected fitness grew massively over the last year. With gyms shut, hundreds of thousands of people purchased connected fitness equipment like Peloton bikes or Tonal’s internet connected weight training machine. The category continues to grow quickly, with […]

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Kim Palmer

Why Femtech is Thriving Right Now

The category of femtech has been growing rapidly over the last few years. Now expanding well beyond reproductive health, the category is estimated to become a $50 billion dollar industry by 2025. In fact, in the past 12 months, femtech […]

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Zoe Bertali

How Technology Can Make Fitness More Inclusive

A year ago, many people might have been hesitant to try new forms of digital fitness over their favourite in-person classes. But with gyms shut, more people flocked to fitness apps and online options than ever before and many were […]

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How to Know if Becoming a Franchisee is Right for You

Sarah Emblow is the Manchester franchisee at Barrecore, London’s premium boutique barre fitness studio. The instructor-turned-franchisee is a prime example of believing so wholly in a brand and its ethos that you invest yourself and your career into growing the […]

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Busting apprenticeship myths

Apprenticeships can provide a fantastic pathway for people looking to forge a career in the leisure industry. But don’t be fooled into thinking they’re just for young learners and career-starters: apprenticeships are growing in stature and number.  While apprenticeships remain […]

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Bryce Hastings Les Mills

How Operators Can Harness Groupness to Best Effect

Groupness is the measure of the impact other people have on your workout. Not to be confused with Group Exercise, which is an activity, groupness is a positive perception that can promote exercise adherence, maximise exertion and, importantly, keep members […]

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Six essential factors in securing VC investment

Joanne Mathews is the Founder and CEO of Ten Health & Fitness, London’s original boutique concept which bridges the gap between the medical community and fitness sector.  The idea for Ten Health & Fitness was born in the rehab gym […]

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How Operators Can Effectively Use Tracking Technology

Hilkka Aronen is Partner Marketing Manager for Consumer Technologies at Firstbeat, the leading provider of physiological analytics for sports and wellbeing. Originating in Finland, the company transforms heartbeat data into personalised information on exercise, stress, and recovery to help individuals […]

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Why CPD is essential for group exercise instructors

Sarah Durnford is the Head Trainer at Les Mills, the world’s leading group exercise provider. As an instructor herself, Sarah knows the value in keeping on top of industry developments, investing in her own upskilling to ensure she is always […]

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4 Reasons Operators Should Tap Into Wellness In 2019

The Welltodo 2019 Business of Wellness Trends Report takes a look at the trends impacting wellness businesses and industry leaders. This excellent report highlights many points fitness operators may wish to consider to maximise success in 2019 and future proof their […]

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Well To Do Interview Header

2019 Wellness Trends that Operators Need to Know

The Welltodo 2019 Consumer Wellness Trends Report highlights some of the key trends we can expect to see in the wellness industry over the coming months.  The $4.2 trillion global wellness industry has evolved into an increasingly complex and transitory […]

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5 tips to recruiting a personal trainer - The Fitness Network

5 tips to recruiting a personal trainer

Paul Swainson is the Head of PT at Future Fit Training, the first ever training provider to win Training Provider of the Year for two consecutive years. With over 15 years experience as a personal trainer and tutor, Paul is […]

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Les Mills Instructor Experience Director - Jean-Ann Marnoch

How Group Exercise Instructors Impact Your Bottom Line

Jean-Ann Marnoch is the Instructor Experience Director at Les Mills, the world’s largest supplier of group exercise programming. The instructor-turned-quality assurance expert is a firm advocate for making Instructors feel valued, and she’s adamant that most gym owners today are […]

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How to Improve Customer Relationships Through Data

How to Improve Customer Relationships Through Data

Adam Paker is the newly appointed CEO at Swimming Nature, the largest provider of premium swimming tuition in the UK. Adam is the former chief executive of the Commonwealth Games England and Swim England, formally known as the ASA. Using […]

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How to Maximise Gym Downtime and Boost Revenue

How to Maximise Gym Downtime and Boost Revenue

Eleni Plakitsi is the founder of Esquared, a unique new on-demand fitness app that is helping gym owners make the most out of their under-utilised assets by connecting busy fitness enthusiasts with two-hour gym sessions and one-off classes in real […]

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successfully offer swimming lessons

Why pool-based fitness is the next big trend

Michael Clark is the Business Development Director at Swimming Nature, the largest provider of premium swimming lessons in the UK. Michael has over 25 years of experience within the sector, which include senior positions at Living Well and Leisure Connection […]

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Paul Bedford the fitness network

7 Ways to Maximise Member Feedback

Dr. Paul Bedford is the fitness industry’s leading authority on the management of retention, attrition and the customer experience, and author of the world’s largest retention study. You can find out more at The Retention Guru or by following @guru_paul on Twitter. […]

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mistakes-nutrition-businesses-make

The mistakes nutrition businesses are making

Hello, nutrition businesses! We interviewed Shivraj Bassi, the founder of Innermost, a London-based brand that’s creating a buzz with their new approach to nutritional supplements.  After a successful career in banking and finance, Shivraj launched Innermost with a clear mission to make […]

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8 Steps To Dominating Instagram In The Fitness Market

Joe Welstead and Charles Matthews are the founders of Motion Nutrition, a leading nutrition brand specialising in organic sports supplements. Despite operating in an increasingly saturated market, they have been able to carve out a strong identity for the brand […]

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Is digital fitness the future?

Paul Bowman is the CEO of Wexer Virtual, a global provider of digital fitness solutions, present in more than 30 countries across 5 continents. With over 100% growth in the past year and installations in the majority of the top […]

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How to create the perfect gym

Andy Gill is the MD of Ethics Leisure, a leading fitness consultancy with specific expertise in gym floor design. Over the past 20 years Andy has advised more than 200 facilities on equipment procurement, mix and layout. We spoke to […]

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Products & services that make your club stand out

Rob Beale is the leading consultant to multi-site fitness operators. He is currently advising Next Gen on product and member services in Australasia. He has spent the last decade in senior roles with Holmes Place, Virgin Active and David Lloyd […]

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How to get your gym in the press

Christina Eccles is the Editor of Workout Magazine, one of the UK’s top industry magazines. Christina has been a journalist for 10 years and has been the editor at Workout Magazine for the past three, so she certainly knows a […]

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13 mistakes to avoid when opening a new club

Lesley Aitken is one of the fitness industry’s leading experts in lead generation and conversion. With over 25 years experience in sales, Lesley now works internationally across many brands, including the likes of Matrix Fitness, and speaks at regular industry […]

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Three Steps For The Perfect Club Launch On Facebook

Having launched nearly 50 separate health clubs, Neil Haughin of Impact Fitness is regarded as one of the UK’s leading experts in gym and health club pre-sales, with huge experience in everything from sales systems and offline media to SEO […]

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How PTs can thrive in today’s competitive market

James Alexander-Ellis is a WBFF Pro Muscle Model, a SCI-MX & Pursue Fitness Athlete, and a Personal Trainer in west London. James also offers online coaching for people training for fitness competitions and sells training products online. He also has […]

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The secret behind increasing member retention

Dr Paul Bedford of Retention Guru is widely regarded as one of the world’s leading authorities on gym membership retention. With a master’s degree in exercise and health behaviours and a PHD from the London Sports Institute into adherence and […]

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Why every gym owner needs to pay attention to Parkour

Dan Edwardes is a founder and director of Parkour Generations, and the co-creator of two global instructor certifications: A.D.A.P.T™ and Movement Fitness Specialist™. Over the past decade Parkour has gone from being a very underground sport to one that is […]

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Is this the biggest threat to the gym sector?

Christina Albe is the Marketing Director of BOOM Cycle, “A high energy, bike-based, music focused fitness experience.” In 2011 American Model Hilary Gilbert partnered with Robert Rowland to set up BOOM Cycle. Their Shoreditch site was London’s first indoor cycling […]

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