Duncan Jefford is a luminary in leisure management and is currently Regional Director with Everyone Active, a leading operator managing 150 leisure facilities nationwide.

Renowned for his ability to positively impact business profit, without compromising on quality or service, Duncan has been instrumental in the company’s extensive growth, increasing the number of operational sites five-fold and growing turnover from £30m to £165m.

We met with Duncan to find out how leisure providers can improve their retail offering in order to maximise profits.

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