James Alexander-Ellis (WBFF Pro) has been a Personal Trainer for 8 years and is now a leading Strength Coach and Prep Coach. He made his name in the industry with fierce history of top placings at WBFF Pro shows, where he has competed as a Muscle Model since 2013! James’ physique and stage presence helped to typify this relatively new physique category since he emerged on the scene and now James’s focus as a coach is on helping his clients (whether they are regular gym fanatics or starved fitness competitors) lose body-fat as quickly and healthily as possible. He is also launching his new online platform.

We spoke to James to find out the importance of specialising as a personal trainer and how to find your niche.

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