With a background in IT systems, marketing and data analysis, Guy Griffiths from GGFit is regarded as one of the industry’s leading experts in maximising retention rates for health clubs through data mining/processes and targeted communications.

We met with Guy to learn:

- Whether or not clubs should be enforcing contracts

- The value of social media for member acquisition and retention.

- The pros and cons of SMS, letter and email as retention tools.

- The most effective referral tactics.