Rory McGown is the founder of the award winning GYMetrix who are credited with transforming the industry’s approach to kit selection and floor layout. By tracking the usage of each piece of kit, GYMetrix ensure that operators make decisions based on what members really want rather than what they assume members want. Their clients include the largest brands in the market, such as Pure Gym, The Gym Group, David Lloyd and Everyone Active, all of whom they’ve helped to achieve huge savings while driving up customer satisfaction and retention.

We met Rory to learn:

- Which kit is being oversupplied

- Which kit is being undersupplied

- How gyms can rearrange their kit to improve the experience for female members

- Which kit offers the best ROI