John Halls is the Managing Director of Physical Company. Physical Company provides complete fitness solutions to the leisure industry supplying functional, results driven, innovative equipment for fitness, sports & rehabilitation. It produces high quality, fully commercial fitness equipment and also distributes many international brands to meet the needs of every fitness professional. It also offers design and programming solutions for clients.

We spoke to John about how leisure operators should be monitoring 'Return on Engagement' rather than purely 'Return on Investment' and how gyms can maximise engagement with their members.

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