Anne Rees - Wearable technology and the future of marketing

Anne Rees - Wearable technology and the future of marketing

Anne Rees - Wearable technology and the future of marketing

Feb 23, 2023

Feb 23, 2023

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34:21

34:21

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Welcome to the revival of The Fitness Network podcast, where we interview extraordinary experts, who are shaping the world of Health & Fitness.

On today’s episode, we are joined by Anne Rees who is currently the Global Marketing Manager for My Zone. We are talking with Anne to discuss wearable technology, which is currently the no 1 trend in 2023, and dived deeply into the future of marketing. 

Find out the importance of incorporating wearables into your gym or fitness studio, how to stay ahead of the curve and how you can you utilise the long and the short of the marketing space!

In this episode, we cover

  • Wearable technology in fitness and how Myzone utilizes it to benefit customers.
  • Are hybrid memberships the way to go for future gym owners?
  • Why has Myzone entered corporate space.
  • What is key to a successful customer journey? Either from a B2B or B2C standpoint.
  • Incorporating emerging technologies such as AI or virtual reality in the future.
  • The future of marketing in the health and fitness industry.
  • The biggest barriers for marketers in the fitness industry.
  • Future plans or advancements in technology for Myzone.
  • Wider thoughts to wrap up our discussion.
  • Wearable technology in fitness and how Myzone utilizes it to benefit customers.
  • Are hybrid memberships the way to go for future gym owners?
  • Why has Myzone entered corporate space.
  • What is key to a successful customer journey? Either from a B2B or B2C standpoint.
  • Incorporating emerging technologies such as AI or virtual reality in the future.
  • The future of marketing in the health and fitness industry.
  • The biggest barriers for marketers in the fitness industry.
  • Future plans or advancements in technology for Myzone.
  • Wider thoughts to wrap up our discussion.

Resources

Reach out to Anne

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Reach out to your host Olivia Stott

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Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.