Sophie Lee - Brand Storytelling and Marketing Secrets

Sophie Lee - Brand Storytelling and Marketing Secrets

Sophie Lee - Brand Storytelling and Marketing Secrets

Sep 23, 2024

Sep 23, 2024

22

22

38:19

38:19

Also available on

On this episode we are unpacking the world of brand storytelling with a very special guest, Sophie Lee. Sophie is the director of Electric Peach, a Leeds-based brand storytelling consultancy that's on a mission to amplify the impact of purpose-driven businesses. As an award-winning journalist and brand strategist, Sophie helps companies discover their unique voice and connect with their audiences through the power of storytelling.

So whether you're a founder looking to grow your business or a marketer trying to cut through the noise, today's conversation is packed with insights on how to craft compelling stories, attract your perfect audience, and make a lasting impact.

In this episode, we cover

  • Sophie’s journey in Marketing and becoming the Director of Electric Peach.
  • What does ‘Storytelling’ actually mean and why it's a game-changer for brands today.
  • Have you seen Storytelling evolve since you started in the industry?
  • What are the secret ingredients that make a brand story truly compelling?
  • Sophie share’s her tips on how fitness brands can use storytelling to stand out.
  • What does being authentic actually look like in storytelling?
  • What metrics or indicators should we be focussing on?
  • Common mistakes Sophie has seen brands make when trying to tell their stories.
  • How do cultural differences come into play when storytelling internationally?
  • Trends or innovations in storytelling and what will be be shaping the future of marketing.
  • Sophie’s journey in Marketing and becoming the Director of Electric Peach.
  • What does ‘Storytelling’ actually mean and why it's a game-changer for brands today.
  • Have you seen Storytelling evolve since you started in the industry?
  • What are the secret ingredients that make a brand story truly compelling?
  • Sophie share’s her tips on how fitness brands can use storytelling to stand out.
  • What does being authentic actually look like in storytelling?
  • What metrics or indicators should we be focussing on?
  • Common mistakes Sophie has seen brands make when trying to tell their stories.
  • How do cultural differences come into play when storytelling internationally?
  • Trends or innovations in storytelling and what will be be shaping the future of marketing.

Resources

Reach out to Sophie

Linkedin | Website

Reach out to your host Olivia Stott

Instagram | Linkedin | Email | TikTok

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Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.