Lucy Findlay Beale - How Elevate Became the UK’s Leading Fitness Trade Show

Lucy Findlay Beale - How Elevate Became the UK’s Leading Fitness Trade Show

Lucy Findlay Beale - How Elevate Became the UK’s Leading Fitness Trade Show

Nov 26, 2024

Nov 26, 2024

23

23

1:07

1:07

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I’m thrilled to welcome Lucy Findlay, the Event Director for Elevate, one of the biggest trade shows in the fitness, sports, and physical activity world. Not only has Lucy successfully grown and shaped such a recognised event in the industry, but she's also an incredible inspiration for anyone looking to grow their career within this space. 

With years of experience and a unique perspective on both the business and marketing sides of events, Lucy has a wealth of knowledge to share. I'm really excited to hear about her journey and explore some of the strategies behind Elevate's success.

In this episode, we cover

  • Lucy’s journey, from recruitment consultant to Event Director at Elevate.
  • Elevate's most effective marketing tactics and strategies to achieve success.
  • How Elevate keeps attendees and exhibitors coming back year after year.
  • Elevate's biggest challenges since its inception and how they were overcome.
  • How Lucy adapted through COVID-19 to ensure Elevate's continued success.
  • Lucy’s thoughts on the future relevance of in-person events in the next five years.
  • The marketing trends Lucy believes will gain traction as the fitness industry evolves.
  • What Key insights has she gained about the preferences and behaviours of B2B audiences.
  • How to build a strong and impactful brand presence in the fitness space.
  • The one lesson Lucy has learnt during her professional and personal journey.
  • Lucy’s journey, from recruitment consultant to Event Director at Elevate.
  • Elevate's most effective marketing tactics and strategies to achieve success.
  • How Elevate keeps attendees and exhibitors coming back year after year.
  • Elevate's biggest challenges since its inception and how they were overcome.
  • How Lucy adapted through COVID-19 to ensure Elevate's continued success.
  • Lucy’s thoughts on the future relevance of in-person events in the next five years.
  • The marketing trends Lucy believes will gain traction as the fitness industry evolves.
  • What Key insights has she gained about the preferences and behaviours of B2B audiences.
  • How to build a strong and impactful brand presence in the fitness space.
  • The one lesson Lucy has learnt during her professional and personal journey.

Resources

Reach out to Lucy

Linkedin | Website

Reach out to your host Olivia Stott

Instagram | Linkedin | Email

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Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.