Inside Orangetheory Fitness

Mar 27, 2025

00:31

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We are talking all about Orangetheory Fitness.

We explore the success of their fitness model and the competition and challenges arising in the fitness boutique space.

Joining me are two wonderful guests, Craig the Regional Sales and Operational Manager of the Midlands and Northern Orangetheory Fitness, and Dan, the Regional Fitness Manager of Midlands and Northern Orangetheory Fitness.

In this episode, we cover

The magic behind orangetheory’s success, and how they keep it going in such a competitive industry.
Orangetheory is renowned for its heart rate-based interval training, so how does Orangetheory use all that data to enhance the workouts and make them even more effective for members?
The pandemic really shook up the fitness world - how did Orangetheory handle it?
What was the biggest challenge?
Their go-to strategy for making sure people stick around and stay motivated long-term, and how do you make sure that stays consistent across all the locations you oversee?
Managing multiple studios means juggling loads of different teams and personalities.
What’s their approach to building a strong culture across all the locations?
The fitness world is constantly evolving. How does Orangetheory decide what trends or innovations to adopt in your region versus what’s just a passing fad?
Tell us about a time you made a big, bold business decision for Orangetheory?
How does Orangetheory stay ahead of the curve and make sure their studios are the go-to choice for members?
What do you think are the biggest opportunities & challenges for Orangetheory?