Jack Thomas - How to improve member value and retention

Jack Thomas - How to improve member value and retention

Jack Thomas - How to improve member value and retention

May 10, 2023

May 10, 2023

7

7

39:05

39:05

Also available on

Our guest today is Jack Thomas, founder and host of Fitness Business Asia podcast, the CEO of Base gym, which there is now 3 of in central Bangkok, and Co-founder of The Fit Guide.

In this episode we discuss Jack's approach to integrating hospitality standards into the fitness industry, as well as strategies for perfecting the customer journey and elevating your gym or fitness studio to a 5-star facility.

In this episode, we cover

How your gym can rate 5*.
How the fitness industry can learn off the hospitality industry.
What does a 5* customer journey look like?
The touch points a business needs in order to achieve a seamless customer journey?
The importance of digital and technology for businesses.
Challenges and obstacles for the fitness industry.
Tips that are critical to succeeding as a fitness business.

How your gym can rate 5*.
How the fitness industry can learn off the hospitality industry.
What does a 5* customer journey look like?
The touch points a business needs in order to achieve a seamless customer journey?
The importance of digital and technology for businesses.
Challenges and obstacles for the fitness industry.
Tips that are critical to succeeding as a fitness business.

Resources

Reach out to Jack

Reach out to your host Olivia Stott

Instagram | Linkedin | Email | TikTok

Latest Podcasts

26 Nov 2024

23

1:07

Lucy Findlay Beale - How Elevate Became the UK’s Leading Fitness Trade Show

Play episode

Play episode

Also available on

23 Sept 2024

22

38:19

Sophie Lee - Brand Storytelling and Marketing Secrets

Play episode

Play episode

Also available on

2 Aug 2024

21

58:47

Angela Middleton - Is keeping fit the key to career success

Play episode

Play episode

Also available on

26 Nov 2024

23

1:07

Lucy Findlay Beale - How Elevate Became the UK’s Leading Fitness Trade Show

Play episode

Also available on

23 Sept 2024

22

38:19

Sophie Lee - Brand Storytelling and Marketing Secrets

Play episode

Also available on

2 Aug 2024

21

58:47

Angela Middleton - Is keeping fit the key to career success

Play episode

Also available on

26 Nov 2024

23

1:07

Lucy Findlay Beale - How Elevate Became the UK’s Leading Fitness Trade Show

Play episode

Also available on

23 Sept 2024

22

38:19

Sophie Lee - Brand Storytelling and Marketing Secrets

Play episode

Also available on

2 Aug 2024

21

58:47

Angela Middleton - Is keeping fit the key to career success

Play episode

Also available on

25 Oct 2024

20

24:15

Ferne Langford - How to drive growth & revenue

Play episode

Also available on

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.

Keep up to date with all our news

Insight from the most successful brands entrepreneurs & marketers in the Health & Fitness sector.

© 2025 The Fitness Network. All rights reserved.